Funding is key to flipping homes - here's some money.

5 Reasons Your Real Estate Marketing Isn’t Working

By Tarek El Moussa

If you want to be successful at house flipping, you have to learn a little about marketing and specifically about real estate marketing. To flip amazing properties, you have to go out there, find them, and get them, but finding and buying houses is not the only element if you’re going to flip houses.

On Flip or Flop, we focus a lot on the rehab part. In some ways, that’s the most fun part of the whole process, and it’s the part that really sets us up for profit. But finding and rehabbing houses is only the beginning of house flipping. Once you’ve done all the hard work, you have to market and sell your houses if you want to see a return on your investment (and, of course, you do).

Steps to flipping houses: Buy, Renovate, Resell

How to Get Started Flipping Houses

By Christina El Moussa

The other day, Tarek and I were talking about how we got started in our business. If you’ve watched our show on HGTV, Flip or Flop, you know that flipping houses is a really rewarding business, and you’ve probably thought something like, “I’d love to do that…but how do you get started?”

I realized, as we were talking, that a lot of people really don’t know how to got started flipping houses. In fact, a lot of people think that you have to save up a lot of money or that you have to know everything there is to know about real estate. Well, you don’t have to be a real estate guru or independently wealthy to be a successful flipper. Believe me, we didn’t start out with a lot of spare money to spend on real estate investments, and you don’t have to, either.

Getting ready for an episode of Flip or Flop - behind the scenes

3 Flipping Secrets You Don’t See on Flip or Flop

By Christina El Moussa

If you’ve watched our show Flip or Flop, you know that my husband and I are really love flipping houses. On each episode, you see how Tarek and I handle the unique challenges that come with each property. From houses with all the windows broken out to houses that smell so bad I can hardly stand to open the door and walk in, we see it all, and we show you a lot of what goes into it, too.

Just by watching a few episodes, you get a pretty good idea of what’s involved and how to get started flipping houses. But there’s a lot that goes on behind the scenes that you’ll never see on TV, and these behind-the-scenes flipping secrets matter more to your business than you might think. Let’s talk about a few things that we do for every flip that you won’t see on our show.

Flip homes, but not literally. This one was actually built upside down.

Five Different Ways To Get Paid Flipping a House (There’s Not Just One!)

By Tarek El Moussa

When you think of flipping a house, what’s the first thing you think of? The check you make on the deal, right? That’s why we flip houses! But the real question is how did you get paid on the deal, and I don’t mean whether you got a handwritten check or a bank transfer from the settlement company! What I mean is, what exit strategy did you use to flip your house?

That’s right—there’s more than one! First, let’s define flipping: the ability to find, fix, and flip a house to a new buyer in as short a time as possible for the biggest payday possible. The goal is to buy low, rehab strategically so you don’t over “fix,” and then flip the house to a new buyer at a price point that makes it a good deal for them but a great deal for you.