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Lead generation isn’t just about driving for dollars, bird dogging, or cruising through the listings on the MLS. Over the years, Christina and I have found that with the right lead generation techniques, you can actually get a lot of motivated sellers to come to you. Instead of combing your town and nearby areas for potential flip houses, you can send out direct mail and email marketing campaigns, post signs, and get active on social media to reach more motivated sellers and buyers.
So why is email marketing so important? Here are just a few reasons that Christina and I have invested in email, and why I think you should too.
People Prefer Email to Snail Mail
While direct mailers definitely have their value, people often throw away postcards and other mailers before they even really look at them. With an email marketing campaign, messages will go directly to your potential sellers’ inboxes, where they’ll read your name and subject line before deciding to open or trash your message.
In other words, even if they don’t open the message, they’ll see your name and at least the subject of your email. Even that much exposure can be valuable if they decide to sell their home for cash later, and a lot of recipients will go much farther and actually open and read your messages.
The Conversion Rate for Email Is Really Great
Email marketing isn’t just better than snail mail—it’s better than social media marketing, too. According to recent studies, email marketing campaigns have about a 20% higher conversion rate than social media marketing campaigns. That’s not to say that you should give up on social media, but it’s a pretty big argument for email.
Social Media Posts Have a Short Life Span
According to a survey by Wiselytics, 75% of an average Facebook post’s reach occurs within the first two hours after it is made. If we’re talking about Twitter, that lifespan is even shorter, as a tweet’s popularity can usually be predicted in the first 5–10 minutes after it’s posted.
Emails don’t rise to the surface and die the way that social media posts do. For an email to disappear, the recipient actually has to delete it. That means that you won’t have to worry as much about when you send emails to your motivated sellers and buyers as you would with scheduling your social media posts.
Send a Virtual Tour Right to Buyers’ Inboxes
With email, you can do something that you can’t do with any other form of real estate marketing. You can put a virtual tour of your latest property right in your potential buyers’ inboxes. With a video tour of the property sent directly to them, buyers can easily see what you have to offer and will likely decide to make the trip out for your open house.
It Lets Recipients Opt In
Finally, one of the best reasons to go with email marketing is that it lets your buyers and sellers opt in to getting news and updates from you. This way, you’ll know that the people who choose to stay on your mailing list are actually interested in selling a property to you or buying one from you.
These are just a few of the reasons that I love email marketing for real estate investors. It’s fast, easy, affordable, and it’s one of the most effective forms of online marketing available today. Plus, your buyers and sellers can see your messages wherever they happen to be, thanks to mobile tech. See how many more leads you get and how much faster you can sell your finished flips when you start using effective email marketing campaigns.
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